Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Finding Free Online Games For Kids

When it comes to online games there are so many categories available in a website that it may be really hard to choose which one to be interested in. After all, at the end it’s your choice when you want to play the game. There are several games thats available to suit kids, except shooting games, war games, and adult games. Kids are more likely to play arcade games, puzzle, dress up or even racing games.

For the past few years, most kids would go to the mall, straight to the arcade and pay so much money just to play the games. They would get so addicted, forget the time and come home late which makes the parents worried. But now there are several online games website that’s free for kids of all ages.

Some websites are not free and you have to download the games but most websites we know are free and children can play as much as they want anytime. There is no limit and parents don’t have to pay plus and they wouldn’t be worried anymore. A lot of games website need a java or another software for you to be able to play the game but no need to worry because every website offers the link to the java or another software for you to download and it’s totally free. It only takes about a minute or so to download.

Kids Games Corner have the best free online games for kids to play. They even have educational games so the kids can have fun while they learn. It’s hard for parents to find reliable and free information on what games they should let their kids and children play and which game they shouldn’t. If your a parent and looking for a suitable and trusted game website, you should check out their website. Kids Games Corner features over 3500+ free arcade games for kids that children can play and share. Their mission is to provide the best children flash games, so your kids can have fun online.

Play it Safe – Online Games For Kids

Are your kids interested in online games? Are you interested in them playing online games in order to improve their computer skills? There are many free, high-quality websites for online games. This article explains ways of finding websites that provide free games for children.

First up, consider the standard of the games you would let children play. Are guns, violence, profanity, sexual innuendos, references to drugs, alcohol things you wouldn’t mind your kid being exposed to through online games? You must be clear on what criteria to use to ensure age-appropriate references in online games. This is the primary and most important step towards finding and finalising an online game for your kid.

What you are required to do is use a search engine to find a list of websites and then manually go through them to find a perfect match. There is no easy way around this process as only you know what your customised criteria are. Make sure that you search the site and look for inappropriate references or possibly adulterous content.

Most sites online with games for kids also have alongside games for adults. These are viewable to all site visitors which could be cause for concern. You can limit the responses you receive on search engines by controlling the keywords and manipulating them. This initial weeding out process could help you to limit the number of total search results and also help you to get better quality content.

Like mentioned earlier, this is a rigorous and labour intensive approach to finding quality games online as only you can ascertain the standards you would like to set for you kids. Even after you choose sites for you kids, internet being a free and open medium and children being impressionable and curious, they should not be left alone without parental supervision when surfing the net.